About the Research
Smith Micro commissioned this research study to learn more about the opinions of American drivers – who are parents of teenagers aged 13-18 – regarding teaching their teenagers how to drive, the safety of their teen drivers, the dangers of distracted driving and smartphone use while driving, and their willingness to use mobile apps that provide driver safety monitoring, collision detection, and personalized driver coaching.
About the Survey
This random double-opt-in survey was conducted by OnePoll – a market research company and corporate member of both the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR) – and adheres to the MRS code of conduct. For more information about OnePoll’s research in the media, navigate to their portfolio here. The survey was conducted from April 20-27, 2021.
- 2,005 Respondents
- American drivers who are parents of teenagers