About the Research
Smith Micro commissioned this research study to gain insight into how the COVID-19 pandemic has affected the views of American parents regarding the social interactions, digital activities, and online safety of their school-aged children.
This study also provided greater understanding on the following topics:
- Adoption of and parental sentiment toward family safety technology such as location tracking and parental control software
- Challenges related to distance learning and increased digital screen time
- Digital parenting concerns
- Household responsibilities and chore management
The survey was conducted by OnePoll, on behalf of Smith Micro, from August 20 – September 2, 2020. 2,000 American parents of school-aged children (ages 5 – 18) comprised the survey panel.
OnePoll is a market research company and corporate member of both the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR) – and adheres to the MRS code of conduct. For more information about OnePoll’s research in the media, navigate to their portfolio here.
