I received an SMS from a friend last week, inviting me to try out a new messaging app. The message read, “Hey 812-482-####! Jesse wants you to try out NewMessagingApp!”
My immediate reaction was, “Uh, yeah. That is spam. Delete.” But a couple of days later, Jesse asked me if I received his invite. I felt that I had to explain myself and let him know that I thought it was spam. The interaction was awkward. To make sure I didn’t offend Jesse, I reluctantly downloaded the app.