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Three Keys for Effective Mobile Engagement

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Over the past 20 years, we have become increasingly dependent on mobile technology in our daily lives and routines. Now in 2017, having a flip phone, or no phone rather, is almost unheard of. Nearly everyone has a smartphone (some people even use more than one on a regular basis) and they carry it with them everywhere to do pretty much anything.

In fact, according to WirelessWeek, 65% of digital media is consumed with mobile devices. With such an immense amount of media being digested via mobile, reaching consumers on their smartphones is absolutely essential.  However, to engage effectively with your customers via mobile you must transform the way you think about it.

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Topics: mobile engagement, mobile advertising, mobile strategy

4 Ways to Improve the Efficiency of Mobile Ad Spend with Data-driven Insights

Improve Mobile Engagement with Machine Learning Blog_image.jpgAs an advertiser – and especially a digital marketer – it’s safe to assume that a day doesn’t go by where you’re not concerned about the quality of your mobile ad spend. You may even begin to wonder whether you’re spending too much.

According to the BIA/Kelsey Industry Watch report, mobile ad spending in the U.S. will grow from $33 billion in 2016 to $72 billion by 2021. In addition, there’s an eMarketer report published in November 2016 showing that digital ad spending surpassed TV ad spend for the first time in 2016.

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Topics: mobile engagement, Big Data, machine learning, data mining, mobile advertising

Revitalize Black Friday with Contextual Mobile Engagement

Happy-Couple-Mobile_social-media.jpgTwas the weeks before Christmas and all through the towns, retailers are stirring over chaos all around. The shelves were stocked with ultimate care, in hopes that Black Friday shoppers soon would be there.

The holiday season is coming and brick-and-mortar retailers are feeling the pressure to handle high store foot traffic and satisfy customer demand throughout the omnichannel path-to-purchase. According to the National Retail Federation, Black Friday, the official kick-off to the holiday shopping season, can account for up to 30 percent of retailers’ annual sales. To whip up a holiday buying craze with their customers, retailers are offering early bird promotions and discounts. However these strategies backfired last year, with Black Friday sales falling to $10.21 billion in 2015 — nearly a 12 percent decrease from 2014.

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Topics: mobile devices, mobile engagement, omnichannel marketing strategies, retail

Where is My Mobile Concierge When I Need it?

iStock_75192979.pngSmartphones have fundamentally changed how consumers interact with brands. It’s difficult to find anyone these days who hasn’t used their smartphone to interact with their favorite stores. The beauty of this change is that we can more easily choose how, when, and where we interact with consumer brands.

Sort of like offering a mobile concierge to your customers. But we’ll get to that shortly...

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Topics: hospitality, mobile devices, mobile engagement

Demand for Family Location Services Continues to Grow among Mobile Operators

kids-walking-home-safepath-family-platform.jpgWith the ubiquity of mobile connectivity, it’s become more important than ever for mobile network operators (MNOs) to differentiate their service offerings through value-added services (VAS). One VAS strategy that is gaining traction on a global scale is the provisioning of family location services. According to ABI research, personal safety apps and GPS tracking technology is projected to be a billion-dollar industry by 2017.

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Topics: mobile devices, mobile engagement