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Revitalize Black Friday with Contextual Mobile Engagement

Happy-Couple-Mobile_social-media.jpgTwas the weeks before Christmas and all through the towns, retailers are stirring over chaos all around. The shelves were stocked with ultimate care, in hopes that Black Friday shoppers soon would be there.

The holiday season is coming and brick-and-mortar retailers are feeling the pressure to handle high store foot traffic and satisfy customer demand throughout the omnichannel path-to-purchase. According to the National Retail Federation, Black Friday, the official kick-off to the holiday shopping season, can account for up to 30 percent of retailers’ annual sales. To whip up a holiday buying craze with their customers, retailers are offering early bird promotions and discounts. However these strategies backfired last year, with Black Friday sales falling to $10.21 billion in 2015 — nearly a 12 percent decrease from 2014.

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Topics: mobile devices, mobile engagement, omnichannel marketing strategies, retail

Where is My Mobile Concierge When I Need it?

iStock_75192979.pngSmartphones have fundamentally changed how consumers interact with brands. It’s difficult to find anyone these days who hasn’t used their smartphone to interact with their favorite stores. The beauty of this change is that we can more easily choose how, when, and where we interact with consumer brands.

Sort of like offering a mobile concierge to your customers. But we’ll get to that shortly...

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Topics: hospitality, mobile devices, mobile engagement

Demand for Family Location Services Continues to Grow among Mobile Operators

kids-walking-home-safepath-family-platform.jpgWith the ubiquity of mobile connectivity, it’s become more important than ever for mobile network operators (MNOs) to differentiate their service offerings through value-added services (VAS). One VAS strategy that is gaining traction on a global scale is the provisioning of family location services. According to ABI research, personal safety apps and GPS tracking technology is projected to be a billion-dollar industry by 2017.

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Topics: mobile devices, mobile engagement

How MBIM Reduces Your Costs

Faster device launches, reduced device install times and cross-platform compatibility are a few of the benefits mobile operators and device manufacturers can experience when incorporating the mobile broadband interface model on their devices. Microsoft has adopted the standard in all of their Windows 8 devices and although we are now seeing evidence of these benefits in the market, the industry has a long way to go.

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Topics: wireless, windows 8, device management, mobile device management, mobile devices, MBIM

Opportunity in RCS

Free over-the-top (OTT) messaging apps with text, VoIP and even video features have made the traditional operator revenue model of paid messaging subscriptions, and even monthly voice minutes, obsolete. With continued smartphone growth and so many free alternatives available, subscriber expectations have changed and users are becoming less likely to pay for basic messaging services, eroding a multi-billion dollar revenue stream for mobile operators. These driving factors have forced operators to rethink their approach and created a push for Rich Communications Services (RCS) as a standard that will help mobile operators compete with OTT services. So far, the standard has seen limited uptake, and the value to operators is still in question.

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Topics: wireless, mobile devices, OTT, RCS