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Mobile: A Marketing Opportunity Like No Other

“Let me tell ya, you gotta pay attention to signs. When life reaches out with a moment like this, it’s a sin if you don’t reach back.”   – Matthew Quick, Silver Linings Playbook

Screen_Shot_2016-05-25_at_10.14.10_AM.pngAs Gartner proclaimed way back in 2014, customer experience is indeed the new battlefield for marketers. Now for most B2C enterprises, mobile is recognized as a key component of customer experience and core to business growth. Unfortunately, mobile’s vast potential has gone largely untapped, as most businesses aren’t willing “to go the extra mile” with mobile content, mobile paid search advertising, and push notifications, according to Forrester research. Even when “mobile-first” strategies have been executed, the results have not been promising.


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Topics: enterprise, hospitality, mobile engagement

Have Control of BYOD? What Are You Doing About BYON?

Smith Micro BYOD to BYON

The bring-your-own-device (BYOD) movement introduced new challenges to IT administrators, many of which are now being addressed by a variety of mobile device management (MDM) solutions on the market. But the general approach to MDM has neglected an important aspect of mobility, which is managing howdevices connect to the corporate network over public, uncontrolled access points. The widespread availability of Wi-Fi hotspots, including the smartphone in your pocket, has sparked a “bring your own network” (BYON) trend with its own challenges that few organizations have even considered, much less resolved.

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Topics: enterprise, BYOD, device management, public safety, mobile device management, BYON, mobile workforce

The ANDSF Advantage

Operators are making a critical shift away from voice-centric networking to Internet protocol (IP) data-centric networking just to capture new revenue and improve user experience. IP-based networking provides the foundation to enable interoperability between 3GPP networks with non-3GPP networks, such as Wi-Fi, through utilization of standard protocols. ANDSF standards aim to make network transitions seamless for end users while making network traffic manageable for service providers. 

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Topics: wireless, network congestion, Wi-Fi, enterprise, mobile devices, ANDSF

Connected Cars Show Great Promise

SMSI Connected Car h198

Reblogged from: eWeek

Driverless cars, while something of an end goal, are also an extreme on the spectrum of opportunity the connected car market represents.

"The average lifecycle of an app is two or three months. The average lifecycle of a phone is 12 to 24 months. But the average lifecycle of a car is five to 10 years," said Horvath.  Automakers are trying to figure out how to "refresh a car, offer an updated experience," he said, adding that over-the-air updates, made possible through high-speed Long Term Evolution (LTE) connections, are an answer.

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Topics: wireless, enterprise, device management, mobile device management, Connected Car

HITEC 2013: Challenges and Opportunities for BYOD in Hospitality

The largest hospitality technology tradeshow, HITEC, recently took place in Minneapolis. I found it very interesting to see the impact of the BYOD (bring your own device) movement on the hospitality industry. BYOD has been gaining momentum among enterprises for years now, as iPhones and Android phones and tablets have handily displaced long-time champion, BlackBerry. Since travelers already have these devices, it’s only natural that they bring them when they travel. And no wonder; as we saw from our recently released survey, 58% of travelers now bring their tablets with them—up from 37% last year.

tablet with bell hitec summary articleHoteliers, on the other hand, are struggling with the BYOD trend. The majority have been seeing revenues decline in part to the rise of these new technologies. As Wi-Fi becomes more ubiquitous, it’s no longer something they can charge customers for. On top of that, revenues from purchases of in-room movies have also been declining steadily for years. With iPads in hand, along with Wi-Fi, travelers now have access to unlimited movie content via services such as Netflix and Amazon.

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Topics: enterprise, BYOD, hospitality, video content delivery