Reblogged from: eWeek
Driverless cars, while something of an end goal, are also an extreme on the spectrum of opportunity the connected car market represents.
"The average lifecycle of an app is two or three months. The average lifecycle of a phone is 12 to 24 months. But the average lifecycle of a car is five to 10 years," said Horvath. Automakers are trying to figure out how to "refresh a car, offer an updated experience," he said, adding that over-the-air updates, made possible through high-speed Long Term Evolution (LTE) connections, are an answer.