The bring-your-own-device (BYOD) movement introduced new challenges to IT administrators, many of which are now being addressed by a variety of mobile device management (MDM) solutions on the market. But the general approach to MDM has neglected an important aspect of mobility, which is managing howdevices connect to the corporate network over public, uncontrolled access points. The widespread availability of Wi-Fi hotspots, including the smartphone in your pocket, has sparked a “bring your own network” (BYON) trend with its own challenges that few organizations have even considered, much less resolved.
The largest hospitality technology tradeshow, HITEC, recently took place in Minneapolis. I found it very interesting to see the impact of the BYOD (bring your own device) movement on the hospitality industry. BYOD has been gaining momentum among enterprises for years now, as iPhones and Android phones and tablets have handily displaced long-time champion, BlackBerry. Since travelers already have these devices, it’s only natural that they bring them when they travel. And no wonder; as we saw from our recently released survey, 58% of travelers now bring their tablets with them—up from 37% last year.
Hoteliers, on the other hand, are struggling with the BYOD trend. The majority have been seeing revenues decline in part to the rise of these new technologies. As Wi-Fi becomes more ubiquitous, it’s no longer something they can charge customers for. On top of that, revenues from purchases of in-room movies have also been declining steadily for years. With iPads in hand, along with Wi-Fi, travelers now have access to unlimited movie content via services such as Netflix and Amazon.
Many enterprises have reacted to the BYOD (bring your own device) movement by quickly adopting mobile device management solutions and hastily implementing BYOD programs. In other words, a quick fix was improvised to appease employees and the executive ranks. Score one point for consumerization.
BlackBerry by Research In Motion (RIM) was once the “must-have” device for any corporate executive. Its innovative QWERTY keyboard ushered in a new era of mobility and it seemed that RIM would own the enterprise forever. After all, the company’s stalwart BlackBerry servers provided IT administrators a seemingly interminable command-and-control center from which to manage enterprise mobility.
However, perhaps succumbing to Christensen’s “Innovators Dilemma,” RIM failed to make the innovative jump as smartphone form factors evolved.
With the release of Windows 8 and Windows Phone 8, Microsoft is attempting to provide an operating system that caters to consumers, while at the same time enabling IT administrators to more easily manage these devices. CIOs are interested to see if the new Windows-based tablets can perform as expected and are prepared to be early adopters, replacing iPad and Android deployments with devices carrying their native OS.