Earlier this week while on LinkedIn I saw the image to the right, and I started to think about how true this is. In today’s world being connected is a part of the basic human need. We need to be able to check email, surf the internet, connect with friends and family, and most importantly, check into our favorite restaurants. We have become so reliant on these connections that we don’t appreciate the complex device and network technologies required to get connected and stay connected.
The message is everywhere: a “data tsunami” is upon us and Wi-Fi offload is the answer. But is it a tsunami that operators should fear? There is no doubt that the mobile data traffic level continues to rise, but research shows that data traffic behaves more like a series of geysers that erupt intermittently—in multiple locations—and at several times during the day.
The good news for operators? Unlike a tsunami, geysers are narrowly focused and can be managed.