When it comes to convenience and user friendliness, traditional voicemail systems have seriously lagged behind other mobile messaging technologies. Although a standard for decades, voicemail has experienced significant declines in service usage, as subscribers flock to the expanding market of social, video, and instant messaging applications.
According to data prepared for USA TODAY by Internet phone company, Vonage, the core feature of mobile phones, voice usage, is declining. As of July 2012, Vonage reported that its volume of voicemail messaging dropped, year-over-year, by eight percent and the number of users even checking their messages fell by 14 percent. It doesn’t seem like much, but when you apply that percentage to the six billion mobile cellular subscribers around the world, operators are potentially facing a dramatic loss of voice-related revenue.