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Smith Micro Corporate Blog

MNOs: The Missing Link in Digital Lifestyle DNA

When it comes to connected technology, it’s hard to find an aspect of modern life that hasn’t been influenced in some way. While the majority of connected technology has improved our daily lives by streamlining our routines and enhancing experiences, not all connected innovations have been necessary or practical. Check out these links to see what happens when “smart” innovation goes a bit too far. These gadgets have us thinking “Just because you can, doesn’t mean you should.”

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Topics: mobile strategy, VAS, IoT, connected car, smart home, wearable technology

Cool is Currency: How to Market Paid Services to the Freemium Generation

Gen Z, I-Gen, Post-Millennials. Whatever you may call them, there is no denying they are important and they are powerful. In just a few short years, these individuals will account for 40% of the global population and will have close to $600 billion in spending power. (B2C)

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Topics: Gen Z, marketing strategy, mobile strategy, mobile advertising, Influencer marketing, social media, VAS