Home / Company / News Room / Smith Micro Blog

Smith Micro Corporate Blog

Revitalize Black Friday with Contextual Mobile Engagement

Twas the weeks before Christmas and all through the towns, retailers are stirring over chaos all around. The shelves were stocked with ultimate care, in hopes that Black Friday shoppers soon would be there.

The holiday season is coming and brick-and-mortar retailers are feeling the pressure to handle high store foot traffic and satisfy customer demand throughout the omnichannel path-to-purchase. According to the National Retail Federation, Black Friday, the official kick-off to the holiday shopping season, can account for up to 30 percent of retailers’ annual sales. To whip up a holiday buying craze with their customers, retailers are offering early bird promotions and discounts. However these strategies backfired last year, with Black Friday sales falling to $10.21 billion in 2015 — nearly a 12 percent decrease from 2014.

Read More

Topics: mobile advertising, mobile strategy, mobile engagement, mobile devices, omnichannel marketing strategies, retail

How to Improve In-Store Experiences with Personalized Mobile Engagement

Engaging with mobile consumers and adding value to their “mobile-first” lifestyles is at the top of many companies’ to-do list in 2016. This shouldn’t really surprise anyone as most of these to-do lists looked pretty similar in 2015 as well. Our mobile devices are so ingrained in our everyday lives that brand equity can now be equated directly with effective mobile engagement.

Read More

Topics: mobile strategy, mobile advertising, mobile engagement, retail