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Digital Parenting: The Next Frontier

90% of children will have some type of online presence by the time they are 2 years old. -Huff Post.

For many parents this doesn’t come as a surprise, these kids are, after all, digital natives who have consumed online content from the moment they could hold a smartphone. While raising your kids in the digital age can be exciting and fun, it also brings with it challenges that parents of previous generations never had to consider.

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Topics: Family Safety, Parental Controls, Online Safety, Digital Education

MNOs Must Up their Game in Increasingly Crowded Family Safety Market

A smartphone for a 10 year old? According to consumer research firm Influence Central, that is the average age when kids are now getting their first smartphones. The study pointed out that in 2012, the average age for kids receiving their first smartphone was just 12 years old.

Long gone are the days of adolescence being marked by staying home alone or having your curfew lifted. In our tech-driven, mobile-first society, getting your first smartphone is the new rite of passage signaling one’s transition from childhood into adolescence. For these individuals, receiving a smartphone provides a newfound sense of mobility, constant connectivity and above all, social independence.

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Topics: mobile strategy, Family Safety, Parental Controls

Demand for Family Location Services Continues to Grow among Mobile Operators

With the ubiquity of mobile connectivity, it’s become more important than ever for mobile network operators (MNOs) to differentiate their service offerings through value-added services (VAS). One VAS strategy that is gaining traction on a global scale is the provisioning of family location services. According to ABI research, personal safety apps and GPS tracking technology is projected to be a billion-dollar industry by 2017.

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Topics: mobile strategy, Family Safety, Parental Controls