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Revitalize Black Friday with Contextual Mobile Engagement

Twas the weeks before Christmas and all through the towns, retailers are stirring over chaos all around. The shelves were stocked with ultimate care, in hopes that Black Friday shoppers soon would be there.

The holiday season is coming and brick-and-mortar retailers are feeling the pressure to handle high store foot traffic and satisfy customer demand throughout the omnichannel path-to-purchase. According to the National Retail Federation, Black Friday, the official kick-off to the holiday shopping season, can account for up to 30 percent of retailers’ annual sales. To whip up a holiday buying craze with their customers, retailers are offering early bird promotions and discounts. However these strategies backfired last year, with Black Friday sales falling to $10.21 billion in 2015 — nearly a 12 percent decrease from 2014.

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Topics: mobile advertising, mobile strategy, mobile engagement, mobile devices, omnichannel marketing strategies, retail