I recently read an article that did an excellent job capturing the link between mental stress and high quality mobile experiences. Citing a report published by Ericsson in February 2016, the article - “Slow mobile buffering a horror show” – focused on Ericsson’s comparison of the mental stress caused by slow mobile video streaming with the stress caused by watching a horror movie alone.
Consumer usage of mobile video calling is skyrocketing, thanks in part to the large displays, front-facing cameras, and 4G/LTE network speeds of today’s advanced smartphones. Free video calling services, such as Tango Mobile, are growing at a phenomenal rate, with 80 million active users and an additional 200,000 joining daily.
For years, mobile operators predicted that mobile video calling would be the ultimate app to drive data consumption on a mass-market scale. With that said, this recent surge in usage must be great news for operators, right? Yes and no. According to a recent article by The New York Times, while the rise of mobile video calling is creating new business models, it’s also creating new stresses on mobile networks.