Smith Micro Corporate Blog

4 Ways to Improve the Efficiency of Mobile Ad Spend with Data-driven Insights

As an advertiser – and especially a digital marketer – it’s safe to assume that a day doesn’t go by where you’re not concerned about the quality of your mobile ad spend. You may even begin to wonder whether you’re spending too much.

According to the BIA/Kelsey Industry Watch report, mobile ad spending in the U.S. will grow from $33 billion in 2016 to $72 billion by 2021. In addition, there’s an eMarketer report published in November 2016 showing that digital ad spending surpassed TV ad spend for the first time in 2016.

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Topics: mobile strategy, mobile advertising, mobile engagement, machine learning, big data, data mining

5 Ways to Optimize Wi-Fi in 2017

According to the Wi-Fi Alliance, more than three billion Wi-Fi-enabled devices will ship in 2017 joining more than eight billion devices already in use. What does this mean for communication service providers? Getting Wi-Fi right has never been more critical. From winning the war for relevance inside and outside the home to combating subscriber churn in an increasingly competitive and diverse marketplace, Wi-Fi is paramount. 

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Topics: Wi-Fi, wireless, mobile strategy, hotspot, Quality of Experience, mobile data

Revitalize Black Friday with Contextual Mobile Engagement

Twas the weeks before Christmas and all through the towns, retailers are stirring over chaos all around. The shelves were stocked with ultimate care, in hopes that Black Friday shoppers soon would be there.

The holiday season is coming and brick-and-mortar retailers are feeling the pressure to handle high store foot traffic and satisfy customer demand throughout the omnichannel path-to-purchase. According to the National Retail Federation, Black Friday, the official kick-off to the holiday shopping season, can account for up to 30 percent of retailers’ annual sales. To whip up a holiday buying craze with their customers, retailers are offering early bird promotions and discounts. However these strategies backfired last year, with Black Friday sales falling to $10.21 billion in 2015 — nearly a 12 percent decrease from 2014.

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Topics: mobile strategy, mobile advertising, mobile engagement, mobile devices, retail, omnichannel marketing strategies

Demand for Family Location Services Continues to Grow among Mobile Operators

With the ubiquity of mobile connectivity, it’s become more important than ever for mobile network operators (MNOs) to differentiate their service offerings through value-added services (VAS). One VAS strategy that is gaining traction on a global scale is the provisioning of family location services. According to ABI research, personal safety apps and GPS tracking technology is projected to be a billion-dollar industry by 2017.

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Topics: mobile strategy, Family Safety, Parental Controls

Mobile: A Marketing Opportunity Like No Other


“Let me tell ya, you gotta pay attention to signs. When life reaches out with a moment like this, it’s a sin if you don’t reach back.”   – Matthew Quick, Silver Linings Playbook

As Gartner proclaimed way back in 2014, customer experience is indeed the new battlefield for marketers. Now for most B2C enterprises, mobile is recognized as a key component of customer experience and core to business growth. Unfortunately, mobile’s vast potential has gone largely untapped, as most businesses aren’t willing “to go the extra mile” with mobile content, mobile paid search advertising, and push notifications, according to Forrester research. Even when “mobile-first” strategies have been executed, the results have not been promising.

 

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Topics: mobile strategy, mobile advertising, mobile engagement