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MNOs: The Missing Link in Digital Lifestyle DNA

When it comes to connected technology, it’s hard to find an aspect of modern life that hasn’t been influenced in some way. While the majority of connected technology has improved our daily lives by streamlining our routines and enhancing experiences, not all connected innovations have been necessary or practical. Check out these links to see what happens when “smart” innovation goes a bit too far. These gadgets have us thinking “Just because you can, doesn’t mean you should.”

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Topics: mobile strategy, VAS, IoT, connected car, smart home, wearable technology

Cool is Currency: How to Market Paid Services to the Freemium Generation

Gen Z, I-Gen, Post-Millennials. Whatever you may call them, there is no denying they are important and they are powerful. In just a few short years, these individuals will account for 40% of the global population and will have close to $600 billion in spending power. (B2C)

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Topics: Gen Z, marketing strategy, mobile strategy, mobile advertising, Influencer marketing, social media, VAS

Dave's Dish on MWC 2018

With more than 100,000 attendees and 2,300 exhibitors, Mobile World Congress in Barcelona is the world’s largest trade show focused on mobile technologies. At MWC 2018, Smith Micro showcased three of its wireless solutions: SafePath® Family, QuickLink® IoT and CommSuite®, met with dozens of current and potential customers/partners, and attended several of the keynotes, which focused on topics like “Creating a Better Service Provider,” “The Foundations of the Digital Economy,” and “The Fourth Industrial Revolution.”

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Topics: machine learning, big data, mobile strategy, 5G, IoT

MNOs Must Up their Game in Increasingly Crowded Family Safety Market

A smartphone for a 10 year old? According to consumer research firm Influence Central, that is the average age when kids are now getting their first smartphones. The study pointed out that in 2012, the average age for kids receiving their first smartphone was just 12 years old.

Long gone are the days of adolescence being marked by staying home alone or having your curfew lifted. In our tech-driven, mobile-first society, getting your first smartphone is the new rite of passage signaling one’s transition from childhood into adolescence. For these individuals, receiving a smartphone provides a newfound sense of mobility, constant connectivity and above all, social independence.

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Topics: mobile strategy, Family Safety, Parental Controls

Three Keys for Effective Mobile Engagement

Over the past 20 years, we have become increasingly dependent on mobile technology in our daily lives and routines. Now in 2017, having a flip phone, or no phone rather, is almost unheard of. Nearly everyone has a smartphone (some people even use more than one on a regular basis) and they carry it with them everywhere to do pretty much anything.

In fact, according to WirelessWeek, 65% of digital media is consumed with mobile devices. With such an immense amount of media being digested via mobile, reaching consumers on their smartphones is absolutely essential.  However, to engage effectively with your customers via mobile you must transform the way you think about it.

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Topics: mobile strategy, mobile advertising, mobile engagement