Home / Company / News Room / Smith Micro Blog

Smith Micro Corporate Blog

The Top 10 Father's Day Gifts for the Mobile Dad in Your Life

We know there’s a dad in your life that loves mobile technology as much as we do here at Smith Micro. Father’s Day is right around the corner and if you still haven't found that perfect gift, we’ve got you covered. Check out these 10 unique gifts guaranteed to wow dad and make him even more obsessed with his smartphone.

 

Read More

Topics: IoT, mobile devices, wireless

Revitalize Black Friday with Contextual Mobile Engagement

Twas the weeks before Christmas and all through the towns, retailers are stirring over chaos all around. The shelves were stocked with ultimate care, in hopes that Black Friday shoppers soon would be there.

The holiday season is coming and brick-and-mortar retailers are feeling the pressure to handle high store foot traffic and satisfy customer demand throughout the omnichannel path-to-purchase. According to the National Retail Federation, Black Friday, the official kick-off to the holiday shopping season, can account for up to 30 percent of retailers’ annual sales. To whip up a holiday buying craze with their customers, retailers are offering early bird promotions and discounts. However these strategies backfired last year, with Black Friday sales falling to $10.21 billion in 2015 — nearly a 12 percent decrease from 2014.

Read More

Topics: mobile advertising, mobile strategy, mobile engagement, mobile devices, omnichannel marketing strategies, retail

The ANDSF Advantage

Operators are making a critical shift away from voice-centric networking to Internet protocol (IP) data-centric networking just to capture new revenue and improve user experience. IP-based networking provides the foundation to enable interoperability between 3GPP networks with non-3GPP networks, such as Wi-Fi, through utilization of standard protocols. ANDSF standards aim to make network transitions seamless for end users while making network traffic manageable for service providers. 

Read More

Topics: wireless, ANDSF, network congestion, mobile devices, Wi-Fi, wireless standards, mobile strategy

Opportunity in RCS

Free over-the-top (OTT) messaging apps with text, VoIP and even video features have made the traditional operator revenue model of paid messaging subscriptions, and even monthly voice minutes, obsolete. With continued smartphone growth and so many free alternatives available, subscriber expectations have changed and users are becoming less likely to pay for basic messaging services, eroding a multi-billion dollar revenue stream for mobile operators. These driving factors have forced operators to rethink their approach and created a push for Rich Communications Services (RCS) as a standard that will help mobile operators compete with OTT services. So far, the standard has seen limited uptake, and the value to operators is still in question.

Read More

Topics: wireless, mobile strategy, mobile devices, OTT, RCS

Is "Basic" Wi-Fi Offload Good Enough?

The latest Cisco Visual Networking Index (VNI) forecasts a 13-fold increase of mobile data traffic between 2012 and 2017. The report also predicts a significant increase in data offload to Wi-Fi as operators deal with the network stress associated with this traffic.

Read More

Topics: wireless, data offload, mobile devices, mobile strategy