Smith Micro Corporate Blog

How to Improve In-Store Experiences with Personalized Mobile Engagement

Engaging with mobile consumers and adding value to their “mobile-first” lifestyles is at the top of many companies’ to-do list in 2016. This shouldn’t really surprise anyone as most of these to-do lists looked pretty similar in 2015 as well. Our mobile devices are so ingrained in our everyday lives that brand equity can now be equated directly with effective mobile engagement.

Read More

Topics: mobile strategy, mobile advertising, mobile engagement, retail