With more than 100,000 attendees and 2,300 exhibitors, Mobile World Congress in Barcelona is the world’s largest trade show focused on mobile technologies. At MWC 2018, Smith Micro showcased three of its wireless solutions: SafePath® Family, QuickLink® IoT and CommSuite®, met with dozens of current and potential customers/partners, and attended several of the keynotes, which focused on topics like “Creating a Better Service Provider,” “The Foundations of the Digital Economy,” and “The Fourth Industrial Revolution.”
As an advertiser – and especially a digital marketer – it’s safe to assume that a day doesn’t go by where you’re not concerned about the quality of your mobile ad spend. You may even begin to wonder whether you’re spending too much.
According to the BIA/Kelsey Industry Watch report, mobile ad spending in the U.S. will grow from $33 billion in 2016 to $72 billion by 2021. In addition, there’s an eMarketer report published in November 2016 showing that digital ad spending surpassed TV ad spend for the first time in 2016.
During a recent webinar, we discussed the benefits of device-based monitoring at length with industry analyst Dan O’Shea from Heavy Reading. The situation is this: traditional network monitoring techniques, which measure performance at the network access point (AP), fail to provide the visibility communication service providers (CSPs) require to effectively manage Quality of Experience (QoE) on Wi-Fi networks. As Wi-Fi now comprises a majority of mobile users’ connected experience, it is vital for CSPs to utilize tools designed to measure and manage QoE on these unlicensed networks.