With the ubiquity of mobile connectivity, it’s become more important than ever for mobile network operators (MNOs) to differentiate their service offerings through value-added services (VAS). One VAS strategy that is gaining traction on a global scale is the provisioning of family location services. According to ABI research, personal safety apps and GPS tracking technology is projected to be a billion-dollar industry by 2017.
During a recent webinar, we discussed the benefits of device-based monitoring at length with industry analyst Dan O’Shea from Heavy Reading. The situation is this: traditional network monitoring techniques, which measure performance at the network access point (AP), fail to provide the visibility communication service providers (CSPs) require to effectively manage Quality of Experience (QoE) on Wi-Fi networks. As Wi-Fi now comprises a majority of mobile users’ connected experience, it is vital for CSPs to utilize tools designed to measure and manage QoE on these unlicensed networks.
With the U.S. cable industry boasting nearly 17 million Wi-Fi hotspots, iPass offering almost 60 million hotspots globally and the total number of Wi-Fi access points expected to surpass 430 million by 2020, it certainly seems that Wi-Fi networks are everywhere.
You know a technology has reached ubiquity when it has invaded salutations and conversation in our professional and personal lives: “Hi, so nice to see you, thanks for having me… what’s your Wi-Fi password?”
“Let me tell ya, you gotta pay attention to signs. When life reaches out with a moment like this, it’s a sin if you don’t reach back.” – Matthew Quick, Silver Linings Playbook
As Gartner proclaimed way back in 2014, customer experience is indeed the new battlefield for marketers. Now for most B2C enterprises, mobile is recognized as a key component of customer experience and core to business growth. Unfortunately, mobile’s vast potential has gone largely untapped, as most businesses aren’t willing “to go the extra mile” with mobile content, mobile paid search advertising, and push notifications, according to Forrester research. Even when “mobile-first” strategies have been executed, the results have not been promising.
I recently read an article that did an excellent job capturing the link between mental stress and high quality mobile experiences. Citing a report published by Ericsson in February 2016, the article - “Slow mobile buffering a horror show” – focused on Ericsson’s comparison of the mental stress caused by slow mobile video streaming with the stress caused by watching a horror movie alone.