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Measuring the Success of your Wi-Fi Strategy

 lightreading-webinar-blog-article.jpgDuring a recent webinar, we discussed the benefits of device-based monitoring at length with industry analyst Dan O’Shea from Heavy Reading. The situation is this: traditional network monitoring techniques, which measure performance at the network access point (AP), fail to provide the visibility communication service providers (CSPs) require to effectively manage Quality of Experience (QoE) on Wi-Fi networks. As Wi-Fi now comprises a majority of mobile users’ connected experience, it is vital for CSPs to utilize tools designed to measure and manage QoE on these unlicensed networks.

One approach is device-based network monitoring which enables collection of network performance data at the point of consumption – the user’s device. Through a device-based approach, a CSP can monitor and improve subscriber experience across networks – cellular and Wi-Fi, owned and unowned. Common problems the directly impact end user QoE on Wi-Fi such as authentication, handover failures, and network disconnects are detected with a device-based approach.

Additionally, by collecting performance and usage data across networks, a CSP can answer questions like: Where do subscribers use the most cellular data? Where do they use the most Wi-Fi? Where is Wi-Fi or cellular performance poor? In what locations does data demand consistently outpace supply?

With this knowledge, CSPs can optimize network planning by only deploying new APs where customers would be most likely to use them. For the growing number of Cable/MSOs and ISVs rolling out Wi-Fi footprints, the cost savings associated with optimized hotspot placement should not be understated. Considering that deployment costs of a single outdoor AP can exceed $10K, a CSP could realize millions in savings across their entire footprint.

Network partnerships also benefit by device-based network performance monitoring. With granular connectivity and performance data collected from devices, CSPs will know when their subscribers use a partner’s network, and what their experience was like on that network. It can even help determine if the service level agreements you have in place with that partner are being met.

To learn more about how device-based performance monitoring can improve QoE and create competitive advantages for your business, I encourage you to download the webinar recording.

Topics: Wi-Fi, big data, Quality of Experience, mobile data