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The Top 10 Father's Day Gifts for the Mobile Dad in Your Life

We know there’s a dad in your life that loves mobile technology as much as we do here at Smith Micro. Father’s Day is right around the corner and if you still haven't found that perfect gift, we’ve got you covered. Check out these 10 unique gifts guaranteed to wow dad and make him even more obsessed with his smartphone.

 

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Topics: wireless, IoT, mobile devices

Cool is Currency: How to Market Paid Services to the Freemium Generation

Gen Z, I-Gen, Post-Millennials. Whatever you may call them, there is no denying they are important and they are powerful. In just a few short years, these individuals will account for 40% of the global population and will have close to $600 billion in spending power. (B2C)

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Topics: mobile strategy, mobile advertising, marketing strategy, VAS, Gen Z, Influencer marketing, social media

Digital Parenting: The Next Frontier

90% of children will have some type of online presence by the time they are 2 years old. -Huff Post.

For many parents this doesn’t come as a surprise, these kids are, after all, digital natives who have consumed online content from the moment they could hold a smartphone. While raising your kids in the digital age can be exciting and fun, it also brings with it challenges that parents of previous generations never had to consider.

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Topics: Family Safety, Parental Controls, Digital Education, Online Safety

Dave's Dish on MWC 2018

With more than 100,000 attendees and 2,300 exhibitors, Mobile World Congress in Barcelona is the world’s largest trade show focused on mobile technologies. At MWC 2018, Smith Micro showcased three of its wireless solutions: SafePath® Family, QuickLink® IoT and CommSuite®, met with dozens of current and potential customers/partners, and attended several of the keynotes, which focused on topics like “Creating a Better Service Provider,” “The Foundations of the Digital Economy,” and “The Fourth Industrial Revolution.”

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Topics: mobile strategy, IoT, machine learning, big data, 5G

MNOs Must Up their Game in Increasingly Crowded Family Safety Market

A smartphone for a 10 year old? According to consumer research firm Influence Central, that is the average age when kids are now getting their first smartphones. The study pointed out that in 2012, the average age for kids receiving their first smartphone was just 12 years old.

Long gone are the days of adolescence being marked by staying home alone or having your curfew lifted. In our tech-driven, mobile-first society, getting your first smartphone is the new rite of passage signaling one’s transition from childhood into adolescence. For these individuals, receiving a smartphone provides a newfound sense of mobility, constant connectivity and above all, social independence.

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Topics: mobile strategy, Family Safety, Parental Controls