With more than 100,000 attendees and 2,300 exhibitors, Mobile World Congress in Barcelona is the world’s largest trade show focused on mobile technologies. At MWC 2018, Smith Micro showcased three of its wireless solutions: SafePath® Family, QuickLink® IoT and CommSuite®, met with dozens of current and potential customers/partners, and attended several of the keynotes, which focused on topics like “Creating a Better Service Provider,” “The Foundations of the Digital Economy,” and “The Fourth Industrial Revolution.”
A smartphone for a 10 year old? According to consumer research firm Influence Central, that is the average age when kids are now getting their first smartphones. The study pointed out that in 2012, the average age for kids receiving their first smartphone was just 12 years old.
Long gone are the days of adolescence being marked by staying home alone or having your curfew lifted. In our tech-driven, mobile-first society, getting your first smartphone is the new rite of passage signaling one’s transition from childhood into adolescence. For these individuals, receiving a smartphone provides a newfound sense of mobility, constant connectivity and above all, social independence.
Over the past 20 years, we have become increasingly dependent on mobile technology in our daily lives and routines. Now in 2017, having a flip phone, or no phone rather, is almost unheard of. Nearly everyone has a smartphone (some people even use more than one on a regular basis) and they carry it with them everywhere to do pretty much anything.
In fact, according to WirelessWeek, 65% of digital media is consumed with mobile devices. With such an immense amount of media being digested via mobile, reaching consumers on their smartphones is absolutely essential. However, to engage effectively with your customers via mobile you must transform the way you think about it.
As an advertiser – and especially a digital marketer – it’s safe to assume that a day doesn’t go by where you’re not concerned about the quality of your mobile ad spend. You may even begin to wonder whether you’re spending too much.
According to the BIA/Kelsey Industry Watch report, mobile ad spending in the U.S. will grow from $33 billion in 2016 to $72 billion by 2021. In addition, there’s an eMarketer report published in November 2016 showing that digital ad spending surpassed TV ad spend for the first time in 2016.
According to the Wi-Fi Alliance, more than three billion Wi-Fi-enabled devices will ship in 2017 joining more than eight billion devices already in use. What does this mean for communication service providers? Getting Wi-Fi right has never been more critical. From winning the war for relevance inside and outside the home to combating subscriber churn in an increasingly competitive and diverse marketplace, Wi-Fi is paramount.