Overview
Once upon a time, mobile operators had their cake and ate it, too. They owned the network and controlled content, on-device applications, and the full attention of subscribers. Today, the operator's cookie jar is being raided by over-the-top applications, enriched operating systems, and an array of mobile devices and content providers stealing subscriber loyalty. Pile on the support costs of massive data growth on wireless networks and customer care centers, and you'll understand why operators are looking a little hungry lately. If you're struggling to maintain a thriving relationship with your subscribers, attend this webinar and learn how an engaging customer experience will not only enhance your brand value to your customers, it will ease the support burden and open up new opportunities to grow ARPU
Presenters:
Sunil Marolia, VP, Product Management, Smith Micro
Sunil leads product strategy and technology roadmapping for the company's wireless and mobility products. Prior to Smith Micro Software, Sunil oversaw the product management and marketing function of the Mobility Solutions Group at Hewlett-Packard. He holds several patents in mobile device management, and was a leader in the commercialization of Firmware Over the Air (FOTA) technology and the Firmware Update Management Object (FUMO) industry standard.
Carla Fitzgerald, VP, Marketing, Smith Micro
Carla has worked in technology and wireless industries for more than 20 years. Before joining Smith Micro as vice president of marketing for wireless and mobility solutions, she led product and corporate marketing functions for leading software companies in mobile device management, governance and compliance, search engine marketing, and IT security.