Over the past 20 years, we have become increasingly dependent on mobile technology in our daily lives and routines. Now in 2017, having a flip phone, or no phone rather, is almost unheard of. Nearly everyone has a smartphone (some people even use more than one on a regular basis) and they carry it with them everywhere to do pretty much anything.
In fact, according to WirelessWeek, 65% of digital media is consumed with mobile devices. With such an immense amount of media being digested via mobile, reaching consumers on their smartphones is absolutely essential. However, to engage effectively with your customers via mobile you must transform the way you think about it.