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Three Keys for Effective Mobile Engagement

Guy Looking at Smartphone outside_social-media-1.jpg

Over the past 20 years, we have become increasingly dependent on mobile technology in our daily lives and routines. Now in 2017, having a flip phone, or no phone rather, is almost unheard of. Nearly everyone has a smartphone (some people even use more than one on a regular basis) and they carry it with them everywhere to do pretty much anything.

In fact, according to WirelessWeek, 65% of digital media is consumed with mobile devices. With such an immense amount of media being digested via mobile, reaching consumers on their smartphones is absolutely essential.  However, to engage effectively with your customers via mobile you must transform the way you think about it.

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Topics: mobile engagement, mobile advertising, mobile strategy

4 Ways to Improve the Efficiency of Mobile Ad Spend with Data-driven Insights

Improve Mobile Engagement with Machine Learning Blog_image.jpgAs an advertiser – and especially a digital marketer – it’s safe to assume that a day doesn’t go by where you’re not concerned about the quality of your mobile ad spend. You may even begin to wonder whether you’re spending too much.

According to the BIA/Kelsey Industry Watch report, mobile ad spending in the U.S. will grow from $33 billion in 2016 to $72 billion by 2021. In addition, there’s an eMarketer report published in November 2016 showing that digital ad spending surpassed TV ad spend for the first time in 2016.

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Topics: mobile engagement, Big Data, machine learning, data mining, mobile advertising