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Create Complex, Professional Animations with the Turn of a Dial

IMG_2846-cropped-1.jpgAt the launch event for Microsoft’s new Surface Studio, Smith Micro showcased enhancements to its award-winning 2D animation software, Moho™ 12 (formerly Anime Studio®). The latest release includes new features optimized to work with Microsoft’s groundbreaking new Surface Dial, which makes it faster and easier to create complex animations.

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Topics: Moho 12 - Microsoft, Animation

Demand for Family Location Services Continues to Grow among Mobile Operators

kids-walking-home-safepath-family-platform.jpgWith the ubiquity of mobile connectivity, it’s become more important than ever for mobile network operators (MNOs) to differentiate their service offerings through value-added services (VAS). One VAS strategy that is gaining traction on a global scale is the provisioning of family location services. According to ABI research, personal safety apps and GPS tracking technology is projected to be a billion-dollar industry by 2017.

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Topics: mobile devices, mobile engagement

Measuring the Success of your Wi-Fi Strategy

 lightreading-webinar-blog-article.jpgDuring a recent webinar, we discussed the benefits of device-based monitoring at length with industry analyst Dan O’Shea from Heavy Reading. The situation is this: traditional network monitoring techniques, which measure performance at the network access point (AP), fail to provide the visibility communication service providers (CSPs) require to effectively manage Quality of Experience (QoE) on Wi-Fi networks. As Wi-Fi now comprises a majority of mobile users’ connected experience, it is vital for CSPs to utilize tools designed to measure and manage QoE on these unlicensed networks.

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Topics: Wi-Fi, QoE

“Carrier-grade” Wi-Fi doesn’t just happen

carrier-grade-wi-fi-blog-article.jpgWith the U.S. cable industry boasting nearly 17 million Wi-Fi hotspots, iPass offering almost 60 million hotspots globally and the total number of Wi-Fi access points expected to surpass 430 million by 2020, it certainly seems that Wi-Fi networks are everywhere.

You know a technology has reached ubiquity when it has invaded salutations and conversation in our professional and personal lives: “Hi, so nice to see you, thanks for having me… what’s your Wi-Fi password?”

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Topics: Wi-Fi, QoE

Mobile: A Marketing Opportunity Like No Other


“Let me tell ya, you gotta pay attention to signs. When life reaches out with a moment like this, it’s a sin if you don’t reach back.”   – Matthew Quick, Silver Linings Playbook

Screen_Shot_2016-05-25_at_10.14.10_AM.pngAs Gartner proclaimed way back in 2014, customer experience is indeed the new battlefield for marketers. Now for most B2C enterprises, mobile is recognized as a key component of customer experience and core to business growth. Unfortunately, mobile’s vast potential has gone largely untapped, as most businesses aren’t willing “to go the extra mile” with mobile content, mobile paid search advertising, and push notifications, according to Forrester research. Even when “mobile-first” strategies have been executed, the results have not been promising.

 

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Topics: enterprise, hospitality, mobile engagement