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“Carrier-grade” Wi-Fi doesn’t just happen

carrier-grade-wi-fi-blog-article.jpgWith the U.S. cable industry boasting nearly 17 million Wi-Fi hotspots, iPass offering almost 60 million hotspots globally and the total number of Wi-Fi access points expected to surpass 430 million by 2020, it certainly seems that Wi-Fi networks are everywhere.

You know a technology has reached ubiquity when it has invaded salutations and conversation in our professional and personal lives: “Hi, so nice to see you, thanks for having me… what’s your Wi-Fi password?”

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Topics: Wi-Fi, QoE

Mobile: A Marketing Opportunity Like No Other


“Let me tell ya, you gotta pay attention to signs. When life reaches out with a moment like this, it’s a sin if you don’t reach back.”   – Matthew Quick, Silver Linings Playbook

Screen_Shot_2016-05-25_at_10.14.10_AM.pngAs Gartner proclaimed way back in 2014, customer experience is indeed the new battlefield for marketers. Now for most B2C enterprises, mobile is recognized as a key component of customer experience and core to business growth. Unfortunately, mobile’s vast potential has gone largely untapped, as most businesses aren’t willing “to go the extra mile” with mobile content, mobile paid search advertising, and push notifications, according to Forrester research. Even when “mobile-first” strategies have been executed, the results have not been promising.

 

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Topics: enterprise, hospitality, mobile engagement

With Connected Device Management, You Must Plan Ahead!

dm-challenges-with-industrial-iot.jpg

As the Industrial Internet of Things (IIoT) continues to gain momentum, management challenges will continue to emerge as these systems scale. Complexity, fragmentation, system security and/or bandwidth costs are at the root of most of these growth-induced roadblocks.

To overcome these challenges, every business must approach all aspects of the IIoT in a forward-thinking manner that recognizes and accounts for the inevitable needs of system flexibility, extensibility, robustness and management efficiency. With all of the new possibilities and opportunities enabled by enterprise-scale connected systems, it is easy to overlook small details “now” that will turn into management nightmares in the future.

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Topics: device management, IoT, firmware over-the-air, Industrial IoT

Video Streaming QoE: A Challenge of Growing Importance

blog-video-streaming-qoe-mental-stress.jpgI recently read an article that did an excellent job capturing the link between mental stress and high quality mobile experiences. Citing a report published by Ericsson in February 2016, the article - “Slow mobile buffering a horror show” – focused on Ericsson’s comparison of the mental stress caused by slow mobile video streaming with the stress caused by watching a horror movie alone.

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Topics: mobile video delivery, Quality of Experience, QoE

How to Improve In-Store Experiences with Personalized Mobile Engagement

blog-in-store-experience-personalized-mobile-engagement.jpgEngaging with mobile consumers and adding value to their “mobile-first” lifestyles is at the top of many companies’ to-do list in 2016. This shouldn’t really surprise anyone as most of these to-do lists looked pretty similar in 2015 as well. Our mobile devices are so ingrained in our everyday lives that brand equity can now be equated directly with effective mobile engagement.

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Topics: mobile engagement