“Let me tell ya, you gotta pay attention to signs. When life reaches out with a moment like this, it’s a sin if you don’t reach back.” – Matthew Quick, Silver Linings Playbook
As Gartner proclaimed way back in 2014, customer experience is indeed the new battlefield for marketers. Now for most B2C enterprises, mobile is recognized as a key component of customer experience and core to business growth. Unfortunately, mobile’s vast potential has gone largely untapped, as most businesses aren’t willing “to go the extra mile” with mobile content, mobile paid search advertising, and push notifications, according to Forrester research. Even when “mobile-first” strategies have been executed, the results have not been promising.