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5 Ways to Optimize Wi-Fi in 2017

Wi-Fi Optimization-Image-Blog_Jan2017.jpgAccording to the Wi-Fi Alliance, more than three billion Wi-Fi-enabled devices will ship in 2017 joining more than eight billion devices already in use. What does this mean for communication service providers? Getting Wi-Fi right has never been more critical. From winning the war for relevance inside and outside the home to combating subscriber churn in an increasingly competitive and diverse marketplace, Wi-Fi is paramount. 

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Topics: wireless, Wi-Fi, hotspot, mobile data, Quality of Experience

Revitalize Black Friday with Contextual Mobile Engagement

Happy-Couple-Mobile_social-media.jpgTwas the weeks before Christmas and all through the towns, retailers are stirring over chaos all around. The shelves were stocked with ultimate care, in hopes that Black Friday shoppers soon would be there.

The holiday season is coming and brick-and-mortar retailers are feeling the pressure to handle high store foot traffic and satisfy customer demand throughout the omnichannel path-to-purchase. According to the National Retail Federation, Black Friday, the official kick-off to the holiday shopping season, can account for up to 30 percent of retailers’ annual sales. To whip up a holiday buying craze with their customers, retailers are offering early bird promotions and discounts. However these strategies backfired last year, with Black Friday sales falling to $10.21 billion in 2015 — nearly a 12 percent decrease from 2014.

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Topics: mobile devices, mobile engagement, omnichannel marketing strategies, retail

Where is My Mobile Concierge When I Need it?

iStock_75192979.pngSmartphones have fundamentally changed how consumers interact with brands. It’s difficult to find anyone these days who hasn’t used their smartphone to interact with their favorite stores. The beauty of this change is that we can more easily choose how, when, and where we interact with consumer brands.

Sort of like offering a mobile concierge to your customers. But we’ll get to that shortly...

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Topics: hospitality, mobile devices, mobile engagement

Create Complex, Professional Animations with the Turn of a Dial

IMG_2846-cropped-1.jpgAt the launch event for Microsoft’s new Surface Studio, Smith Micro showcased enhancements to its award-winning 2D animation software, Moho™ 12 (formerly Anime Studio®). The latest release includes new features optimized to work with Microsoft’s groundbreaking new Surface Dial, which makes it faster and easier to create complex animations.

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Topics: Moho 12 - Microsoft, Animation

Demand for Family Location Services Continues to Grow among Mobile Operators

kids-walking-home-safepath-family-platform.jpgWith the ubiquity of mobile connectivity, it’s become more important than ever for mobile network operators (MNOs) to differentiate their service offerings through value-added services (VAS). One VAS strategy that is gaining traction on a global scale is the provisioning of family location services. According to ABI research, personal safety apps and GPS tracking technology is projected to be a billion-dollar industry by 2017.

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Topics: mobile devices, mobile engagement